Shannon Willis: Crafting Branding Photos That Actually Connect

In this episode of Artist Date, I’m joined by Toronto-based branding photographer Shannon Willis—a true expert when it comes to crafting meaningful, story-driven brand imagery. Shannon gets real about her journey from corporate life to full-time photography, what it actually means to be a branding photographer, and the thoughtful process she brings to every shoot.

She dives deep into how she creates an intentional, supportive experience for her clients—from pre-shoot discovery calls to personalized playlists and editing workflows using tools like Capture One, Evoto, and Photoshop. We also talk about imposter syndrome, trusting your instincts, and why niching down might be the biggest gift you can give your creative business.

Whether you're a photographer, a creative entrepreneur, or someone who wants to show up more confidently in your work—this episode is full of insights that will leave you feeling inspired and ready to elevate your brand.

What You’ll Learn:

• How Shannon transitioned from the corporate world to full-time photography
• Why niching down in your business creates clarity (and attracts dream clients)
• Her intentional branding shoot process—from first call to final delivery
• The tools she swears by to edit quickly and beautifully
• How she builds deep trust with clients (and why referrals fuel her business)
• Why your personality is your superpower as a creative

 Favorite Quotes:

“Branding is about every sense—sight, sound, even smell. It’s the full experience.”  

“It’s not about the perfect pose. It’s about making people feel seen.”  

“You have to show what you want to be hired for. If you're dreaming of branding work, go create it.”  

 “I’m not here to slap a preset on and call it a day. Everything I do is intentional.”

Let’s Stay Connected!

✨ Follow Shannon on Instagram: @shannonwillis.ca  

🎙 Follow the podcast for more inspiring convos: @artistdatepodcast

📸 Hang out with me on Instagram: @nicoleromanoffphoto

 

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